Whatever your preferred nomenclature may be, you can peruse the document in question right here.
(click to enlarge)
RESUME
C.V., Work History, Biography of Greatness...
Whatever your preferred nomenclature may be, you can peruse the document in question right here.
(click to enlarge)
Whatever your preferred nomenclature may be, you can peruse the document in question right here.
(click to enlarge)
MASTERCARD
ROOTS OF ROCK CAMPAIGN
MasterCard was giving cardholders the opportunity to meet one of 3 rock legends. So, we created a fully integrated campaign to get the word out: commercials, website, print, radio, yadda yadda yadda... you know the drill.
Check out the :30 spot here, and keep on scrolling to view the rest of the MasterCard magic.
MasterCard was giving cardholders the opportunity to meet one of 3 rock legends. So, we created a fully integrated campaign to get the word out: commercials, website, print, radio, yadda yadda yadda... you know the drill.
Check out the :30 spot here, and keep on scrolling to view the rest of the MasterCard magic.
NEUTROGENA
WAVE HELLO
To the Wave Power Cleanser's Launch Campaign
With its cute, stylish design, the new Neutrogena Wave Power Cleanser was unlike anything Neutrogena had ever debuted. In fact, it's so unusual, teen girls often didn't know what it was.
Playing on this insight, we split our launch campaign into two phases. During the initial "teaser" phase, 4 videos and a site invited girls to join in a virtual guessing game about the Wave's true identity. Two months later, the second phase revealed the answer to this "small mystery" through an official launch site, two commercials, banners, and a print ad.
To the Wave Power Cleanser's Launch Campaign
With its cute, stylish design, the new Neutrogena Wave Power Cleanser was unlike anything Neutrogena had ever debuted. In fact, it's so unusual, teen girls often didn't know what it was.
Playing on this insight, we split our launch campaign into two phases. During the initial "teaser" phase, 4 videos and a site invited girls to join in a virtual guessing game about the Wave's true identity. Two months later, the second phase revealed the answer to this "small mystery" through an official launch site, two commercials, banners, and a print ad.
NEUTROGENA
THE WAVE: Teaser Videos
Watch the videos below and visit smallmystery.com to see if you could have uncovered the truth.
Watch the videos below and visit smallmystery.com to see if you could have uncovered the truth.
NEUTROGENA
THE WAVE: "Buzz Site"
For the two months preceding the official product launch, smallmystery.com offered secrets, hints, and short films that encouraged users to guess what the Wave was.
For the two months preceding the official product launch, smallmystery.com offered secrets, hints, and short films that encouraged users to guess what the Wave was.
NEUTROGENA
The Wave: Commercial
The Wave made its official debut in the hands of High School Musical's Vanessa Hudgens.
Yes, I met her. And no, I cannot get your 8-year-old niece an autograph.
The Wave made its official debut in the hands of High School Musical's Vanessa Hudgens.
Yes, I met her. And no, I cannot get your 8-year-old niece an autograph.
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